📊 GMAT Exam Prep

To strengthen an argument that proposes increasing advertising spending will boost sales, which type of additional evidence would be most effective?

A Testimonials from employees who like the new ad campaign.
B Data showing a direct correlation between advertising spending and sales increases in similar industries.
C A report detailing the history of the company's advertising expenditures.
D An analysis of competitor advertising strategies.

✓ Correct Answer: Option B

Demonstrating a proven correlation in similar contexts provides strong predictive evidence that the proposed action could yield the desired outcome.

Related GMAT Exam Prep Questions