Source 1: A report from a market research firm states that consumer preference for eco-friendly products has increased by 30% over the last five years, with 60% of consumers now willing to pay a premium for sustainable goods. Source 2: A manufacturing company, 'GreenTech Inc.,' has just announced a new product line. Their CEO claims these products are 100% recyclable but require a 15% higher production cost, which will translate to a 10% higher retail price compared to their conventional products. Based on the information above, which of the following is most likely true regarding GreenTech Inc.'s new product line?
✓ Correct Answer: Option B
Source 1 indicates 60% of consumers are willing to pay a premium for sustainable goods. GreenTech's new products are eco-friendly and priced 10% higher. This aligns with consumer willingness to pay more, suggesting increased sales volume is likely.