📊 GMAT Exam Prep

Document A (Internal Memo from CEO): 'To enhance our brand image and ensure long-term customer loyalty, we must prioritize service excellence and customer satisfaction above all else.' Document B (New Policy Update): 'All customer service representatives are now required to offer a complimentary premium service upgrade to any customer who expresses dissatisfaction during a call.' Which statement is a direct implication of the new policy described in Document B, in the context of Document A?

A The company anticipates a significant increase in premium service subscription revenue.
B Customer service representatives will face increased pressure to minimize call times.
C The company is willing to incur additional costs to resolve customer dissatisfaction and uphold brand image.
D The new policy suggests a decline in the overall quality of customer service.

✓ Correct Answer: Option C

The complimentary upgrade (cost) is mandated specifically for dissatisfied customers (resolving dissatisfaction), directly aligning with the CEO's goal of prioritizing service excellence and brand image.

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