📊 GMAT Exam Prep

An argument proposes that a new marketing strategy will succeed because it was successful in a different industry. What is the most significant unstated assumption being made?

A The new strategy is cost-effective.
B The target audiences and market conditions across both industries are sufficiently similar.
C The company has the resources to implement the strategy.
D Previous marketing strategies were ineffective.

✓ Correct Answer: Option B

The success of a strategy in one context does not guarantee success in another unless the underlying conditions and target groups are comparable. This assumption is crucial for the argument's validity.

Related GMAT Exam Prep Questions