📊 GMAT Exam Prep

An argument concludes that 'our new marketing campaign will be successful because it features popular social media influencers.' Which question best challenges the *relevance* of the evidence (popular influencers) to the conclusion (campaign success)?

A Are social media influencers generally expensive to hire for campaigns?
B Do these specific influencers have a track record of successful campaigns in our industry or for similar products?
C What is the total number of followers these social media influencers collectively have?
D What is the overall budget allocated for this marketing campaign?

✓ Correct Answer: Option B

This question directly challenges whether the *popularity* of influencers translates to *success* specifically for *this product or industry*, thereby questioning the direct relevance of the evidence to the conclusion.

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