An argument concludes that a new marketing campaign will boost sales because a recent survey showed 70% of current customers liked the campaign's draft advertisements. What type of information would *most effectively* strengthen the link between the campaign and increased sales?

Question

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C) A study indicating that liking advertisements consistently translates into purchasing behavior for this product category.. The argument assumes that liking ads translates to buying. Strengthening this link requires evidence that this correlation actually leads to the desired outcome (increased sales) in relevant contexts.

An argument concludes that a new marketing campaign will boost sales because a recent survey showed 70% of current customers liked the campaign's draft advertisements. What type of information would most effectively strengthen the link between the campaign and increased sales?

✓ Correct Answer: Option C

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