An argument claims that 'implementing our new customer loyalty program will undoubtedly increase sales.' To most effectively scrutinize this assertion, what type of question should an AWA essay prioritize asking?

The correct answer to the question "An argument claims that 'implementing our new customer loyalty program will undoubtedly increase sales.' To most effectively scrutinize this assertion, what type of question should an AWA essay prioritize asking?" is Option B: Has a similar program been tested in a comparable market with positive results?.

The other options — A) What are the competitors doing in terms of loyalty programs?, C) Who designed this new customer loyalty program?, D) How long has the company been in business? — are incorrect for this GMAT Exam Prep question. As explained above: To scrutinize a future outcome, relevant past data from comparable situations is crucial. This helps assess the program's potential effectiveness and reveals underlying assumptions about its success.