📊 GMAT Exam Prep

An argument claims that because a new advertising strategy significantly boosted sales for 'Brand X' in the apparel industry, implementing the same strategy will achieve similar success for 'Brand Y,' a luxury car manufacturer. This argument primarily relies on what unstated assumption?

A Brand X and Brand Y have similar marketing budgets.
B The target demographics for apparel and luxury cars are identical.
C The success of an advertising strategy is transferable across fundamentally different industries and product types.
D Brand Y's current advertising strategy is ineffective.

✓ Correct Answer: Option C

The argument commits a false analogy, assuming that an advertising strategy effective for one type of product/industry will automatically work for another, despite significant differences. It presumes comparability without evidence.

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