A tech company is planning to launch a new software product. They must choose one pricing strategy and one advertising channel to maximize projected profit. The projected profit (in thousands of USD) for each combination is shown below: | Strategy \ Channel | Social Media | TV | Print | |--------------------|--------------|----|-------| | Low Pricing | 120 | 90 | 70 | | Medium Pricing | 180 | 160| 110 | | High Pricing | 150 | 140| 100 | Which combination of pricing strategy and advertising channel yields the highest projected profit?

The correct answer to the question "A tech company is planning to launch a new software product. They must choose one pricing strategy and one advertising channel to maximize projected profit. The projected profit (in thousands of USD) for each combination is shown below: | Strategy \ Channel | Social Media | TV | Print | |--------------------|--------------|----|-------| | Low Pricing | 120 | 90 | 70 | | Medium Pricing | 180 | 160| 110 | | High Pricing | 150 | 140| 100 | Which combination of pricing strategy and advertising channel yields the highest projected profit?" is Option D: Pricing: Medium; Channel: Social Media.

The other options — A) Pricing: Low; Channel: Social Media, B) Pricing: Medium; Channel: TV, C) Pricing: High; Channel: Social Media — are incorrect for this GMAT Exam Prep question. As explained above: By examining the table, the highest projected profit is $180,000, which corresponds to the 'Medium Pricing' strategy combined with 'Social Media' advertising.