📊 GMAT Exam Prep

A recent city initiative encouraged residents to switch from incandescent light bulbs to energy-efficient LED bulbs by offering a significant rebate. Despite widespread participation, the city's overall energy consumption has not decreased as projected. Which of the following, if true, best helps to explain the unexpected result?

A The rebate program was heavily advertised, reaching most households.
B LED bulbs, while more efficient, are also more expensive to purchase initially.
C Many residents who switched to LEDs subsequently increased the number of hours they left lights on.
D The city's population grew by 5% during the period of the initiative.

✓ Correct Answer: Option C

The paradox is that energy consumption didn't decrease despite efficient bulbs. If residents used lights for longer durations, the energy savings per bulb could be offset by increased usage, explaining why overall consumption did not drop.

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