📊 GMAT Exam Prep

A multi-source reasoning task provides two documents. Document 1 is an email from the CEO to senior management, stating: 'Our primary goal for Q3 is to enhance customer loyalty by improving post-purchase support, focusing on faster response times and proactive issue resolution. This will lead to increased repeat business and positive word-of-mouth.' Document 2 is a memo from the Head of Sales to the sales team, stating: 'To meet our aggressive Q3 revenue targets, we must prioritize new customer acquisition. Focus on expanding our market reach through targeted advertising and competitive pricing strategies.' Which of the following statements best describes the potential conflict between the two documents?

A Both documents advocate for different pricing strategies.
B The CEO emphasizes existing customers, while Sales focuses on new customers.
C The CEO's email is outdated compared to the Head of Sales's memo.
D One document discusses product features, and the other discusses distribution.

✓ Correct Answer: Option B

The CEO's email prioritizes customer loyalty (existing customers), while the Head of Sales's memo prioritizes new customer acquisition, indicating a potential conflict in strategic focus.

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