A marketing team needs to launch two campaigns: 'Brand Awareness' and 'Product Launch'. They have two agencies: Agency X (Cost: $50k for Awareness, $70k for Launch; Time: 4 weeks for Awareness, 6 weeks for Launch) and Agency Y (Cost: $60k for Awareness, $60k for Launch; Time: 5 weeks for Awareness, 5 weeks for Launch). The total budget is $120k and total time must not exceed 10 weeks. Select the agency for 'Brand Awareness' and 'Product Launch' that meets both constraints and minimizes total cost.
✓ Correct Answer: Option B
Let's check each option: A: Cost $120k, Time 10w (Meets, Cost $120k). B: Cost $110k, Time 9w (Meets, Cost $110k). C: Cost $130k (Exceeds budget). D: Cost $120k, Time 10w (Meets, Cost $120k). Option B meets constraints and has the lowest total cost ($110k).