A marketing director argues: 'To boost sales, we must increase our advertising budget, as our competitors with larger ad budgets consistently outperform us.' What unstated assumption is the director making?

The correct answer to the question "A marketing director argues: 'To boost sales, we must increase our advertising budget, as our competitors with larger ad budgets consistently outperform us.' What unstated assumption is the director making?" is Option B: Their competitors' success is solely attributable to their larger advertising budgets..

The other options — A) Increased advertising spending always guarantees increased sales., C) Their company's product is of comparable quality to their competitors' products., D) Consumers are primarily influenced by advertising rather than product features. — are incorrect for this GMAT Exam Prep question. As explained above: The director assumes a single cause (advertising budget) for a complex outcome (competitor success), ignoring other possible factors like product quality, pricing, distribution, or brand loyalty.