📊 GMAT Exam Prep

A local bakery recently started using only organic ingredients for all its products. Since then, its sales have increased by 20%. Clearly, consumers are willing to pay a premium for organic baked goods. Which of the following would be most useful to determine the validity of the argument's conclusion?

A Whether the prices of the bakery's products increased after the switch to organic ingredients.
B Whether other bakeries in the area also experienced a similar increase in sales.
C How much the bakery spent on marketing its new organic products.
D What percentage of the bakery's customers indicated a preference for organic ingredients.

✓ Correct Answer: Option B

The argument attributes the sales increase solely to the organic switch. If other bakeries also saw similar sales increases without going organic (e.g., due to a general economic upturn), it would challenge the conclusion, making Option B most useful for evaluation.

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