A local bakery introduced a loyalty card program offering discounts to frequent customers. In the following month, its sales increased by 20%. The owner concluded that this increase was primarily due to the loyalty program.
A
During the same month, a competing bakery closed down.
B
The bakery advertised the new loyalty program extensively to the local community.
C
No new products were introduced by the bakery during that month.
D
The discounts offered through the loyalty program were substantial enough to attract new customers.
✓ Correct Answer: Option B
To strengthen the owner's conclusion, we need to show that the loyalty program was indeed the cause of the sales increase. Option B indicates that the program's existence was effectively communicated, making it more plausible that it drove the sales increase by attracting customers.
💡 Why is B) the correct answer?
The correct answer to the question "A local bakery introduced a loyalty card program offering discounts to frequent customers. In the following month, its sales increased by 20%. The owner concluded that this increase was primarily due to the loyalty program." is Option B: The bakery advertised the new loyalty program extensively to the local community..
The other options — A) During the same month, a competing bakery closed down., C) No new products were introduced by the bakery during that month., D) The discounts offered through the loyalty program were substantial enough to attract new customers. — are incorrect for this GMAT Exam Prep question. As explained above: To strengthen the owner's conclusion, we need to show that the loyalty program was indeed the cause of the sales increase. Option B indicates that the program's existence was effectively communicated…
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