📊 GMAT Exam Prep

A consulting firm is analyzing a client's customer service operations to improve satisfaction scores and reduce operational costs. The firm recommends two independent actions. First, implement a new feedback system. Second, optimize call center staffing. For each action, choose the best option to achieve the desired outcomes.

A Feedback System: Implement real-time, in-app feedback collection. Staffing: Cross-train agents to handle multiple inquiry types.
B Feedback System: Conduct quarterly customer satisfaction surveys. Staffing: Increase the number of agents during peak hours only.
C Feedback System: Monitor social media for customer complaints. Staffing: Outsource a portion of customer support to a third party.
D Feedback System: Offer incentives for customers to provide feedback. Staffing: Implement an AI-powered chatbot for first-level support.

✓ Correct Answer: Option A

In-app feedback provides immediate data to address issues, improving satisfaction. Cross-training agents allows for more efficient handling of diverse calls, reducing operational costs and wait times, thus improving satisfaction.

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