📊 GMAT Exam Prep

A company concludes that its employees are highly satisfied with the new cafeteria menu based on feedback collected from a suggestion box placed near the cafeteria entrance. What is the most significant flaw in this method of collecting feedback?

A The suggestion box does not allow for anonymous submissions.
B Only employees who feel strongly (positively or negatively) are likely to use a suggestion box, leading to a biased sample.
C Employee satisfaction with the menu might change over time.
D The feedback does not specify which menu items are preferred.

✓ Correct Answer: Option B

Relying on voluntary feedback from a suggestion box creates a self-selected, non-random sample. This method likely overrepresents extreme opinions, making it an unreliable indicator of overall employee satisfaction.

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