When explaining why a classmate failed a test, you attribute it to their lack of effort or intelligence. However, when you fail a test, you attribute it to the test being unfair or the teacher being unclear. This tendency is an example of which social psychology concept?
✓ Correct Answer: Option C
Self-serving bias is the tendency to attribute one's successes to internal factors and failures to external factors, while often doing the opposite for others, protecting self-esteem.