Vertical integration occurs when a company:
✓ Correct Answer: Option B
Vertical integration: forward (toward customer — e.g., manufacturer opens retail stores) or backward (toward supplier — e.g., retailer acquires manufacturer). Increases control but reduces flexibility.
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This 2-level Pre-MBA Exam Prep question from the Strategy topic is part of BrainForge Quiz's free exam preparation library. Each question includes the correct answer and a detailed explanation to help you understand the underlying concept, not just memorize the answer.
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