💼 Pre-MBA Exam Prep

The experience curve effect suggests that:

A Experience does not matter
B Unit costs decline by a predictable percentage each time cumulative production experience doubles
C Costs increase with volume
D Only new firms benefit

✓ Correct Answer: Option B

Experience/learning curve: unit costs decrease 20-30% each time cumulative output doubles, through learning, process improvements, and scale. Basis for cost leadership strategies.

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