💼 Pre-MBA Exam Prep

The BCG growth-share matrix classifies business units into:

A Only two categories
B Stars, cash cows, question marks, and dogs based on market growth and relative market share
C High and low performers
D Revenue tiers

✓ Correct Answer: Option B

BCG matrix: Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), Dogs (low growth, low share). Guides resource allocation.

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