💼 Pre-MBA Exam Prep

The balanced scorecard measures performance across:

A Only financial metrics
B Financial, customer, internal processes, and learning/growth perspectives
C Sales targets only
D Employee satisfaction only

✓ Correct Answer: Option B

Balanced scorecard (Kaplan & Norton): four perspectives — (1) financial, (2) customer, (3) internal business processes, (4) learning and growth. Aligns strategy with performance measurement.

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