Market segmentation involves:

A Selling one product to everyone

B Dividing a market into distinct groups of buyers with different needs and selecting target segments to serve

C Price reduction

D Eliminating competition

✓ Correct Answer: Option B

Segmentation bases: geographic, demographic, psychographic, behavioral. After segmenting, firm selects target segments (targeting) and positions its offering (positioning). STP framework.

💡 Why is B) the correct answer?

The correct answer to the question "Market segmentation involves:" is Option B: Dividing a market into distinct groups of buyers with different needs and selecting target segments to serve.

The other options — A) Selling one product to everyone, C) Price reduction, D) Eliminating competition — are incorrect for this Pre-MBA Exam Prep question. As explained above: Segmentation bases: geographic, demographic, psychographic, behavioral. After segmenting, firm selects target segments (targeting) and positions its offering (positioning). STP framework.

📚 About This Pre-MBA Exam Prep Practice Question

This 1-level Pre-MBA Exam Prep question from the Strategy topic is part of BrainForge Quiz's free exam preparation library. Each question includes the correct answer and a detailed explanation to help you understand the underlying concept, not just memorize the answer.

How to use this page: Read the question above, consider all four options (A through D), then check the highlighted correct answer and explanation. For active timed practice, start a free Pre-MBA Exam Prep practice test or use flashcards for spaced repetition review.

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Market segmentation involves:

✓ Correct Answer: Option B

📚 About This Pre-MBA Exam Prep Practice Question

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