💼 Pre-MBA Exam Prep

Market segmentation involves:

A Selling one product to everyone
B Dividing a market into distinct groups of buyers with different needs and selecting target segments to serve
C Price reduction
D Eliminating competition

✓ Correct Answer: Option B

Segmentation bases: geographic, demographic, psychographic, behavioral. After segmenting, firm selects target segments (targeting) and positions its offering (positioning). STP framework.

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