💼 Pre-MBA Exam Prep

A SWOT analysis examines:

A Only external factors
B Strengths, weaknesses (internal), opportunities, and threats (external)
C Financial ratios only
D Customer preferences

✓ Correct Answer: Option B

SWOT: Strengths & Weaknesses (internal factors the company controls) + Opportunities & Threats (external factors in the environment). Framework for strategic planning.

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