A core competency according to Prahalad and Hamel:

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B) Provides access to multiple markets, contributes to end-product benefits, and is difficult for competitors to imitate. Core competency: (1) provides access to wide variety of markets, (2) makes significant contribution to perceived customer benefits, (3) difficult to imitate. Examples: Honda (engines), Apple (design/UX).

A core competency according to Prahalad and Hamel:

✓ Correct Answer: Option B

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