When colleges award institutional merit-based scholarships, what is the primary factor they typically consider?

The correct answer to the question "When colleges award institutional merit-based scholarships, what is the primary factor they typically consider?" is Option B: The student's academic achievements, talents, and unique qualifications..

The other options — A) The student's demonstrated financial need as determined by the FAFSA., C) The student's parental income and assets., D) The student's eligibility for federal grants. — are incorrect for this College Advising question. As explained above: Merit-based aid is awarded for a student's achievements (academic, athletic, artistic, etc.) or specific talents, not primarily based on financial need.