A political advertisement states: 'Our opponent's plan to raise taxes is a monstrous scheme that will crush the hardworking families of this state!' What is the primary rhetorical effect of using words like 'monstrous' and 'crush'?
✓ Correct Answer: Option B
Words like 'monstrous' and 'crush' are emotionally charged and designed to evoke fear, anger, or strong disapproval from the audience, rather than providing factual information or maintaining neutrality.